CASE STUDY: CISCO'S GSX CONFERENCE
One of the world’s largest information technology packed 20,000 of its employees into five Las Vegas resorts for an internal meeting to discuss the industry’s future.
Cisco Systems Inc., which designs, manufactures and sells the networking systems responsible for delivering digital information between major companies, holds a similar meeting every year.
This meeting, dubbed the “GSX” Global Sales Experience was a huge undertaking as the environmental Art Director contracting for GPJ in 2015. Below are just a few of the many designs and responsibilities I had to work through on this 6-month project. I was responsible for everything visual; way-finding, branding, window clings, maps, swag, maps, badges, app icons, digital signage, print production and color proofing.
Cisco Systems Inc., which designs, manufactures and sells the networking systems responsible for delivering digital information between major companies, holds a similar meeting every year.
This meeting, dubbed the “GSX” Global Sales Experience was a huge undertaking as the environmental Art Director contracting for GPJ in 2015. Below are just a few of the many designs and responsibilities I had to work through on this 6-month project. I was responsible for everything visual; way-finding, branding, window clings, maps, swag, maps, badges, app icons, digital signage, print production and color proofing.